Some important tips for companies recruiting at Jobs Expo
Make sure to publicise on Twitter, Facebook, newsletters, and email that your company is attending the Jobs Expo. Getting the word out about your company in advance will ensure that people will flock to your booth.
Post updates – let people know where you’re located at the exhibition, post pictures of your staff at your stand, so job seekers will recognise staff uniforms and company logos.
Cover your stand with a banner of your company’s name or logo, add colourful balloons with your company’s name or logo this will help you stand out and make it easier for job seekers to find you. Stock your booth with company cards, pens and easily available contact information.
Think about how to differentiate your stand from all the others, consider some sort of small giveaway or raffle to encourage people over to your stand.
Jobs Expo is a great way to increase your brand awareness and network with other companies.
Ensure that staff are friendly, engaging and informative. Shake hands and smile with people.
They must be aware of what job positions you’re recruiting for and what type of employees you’re looking for.
Prepare specific questions for applicants, this will make it quicker to find out if he or she is suitable for the job.
Wear a name tag – it makes it a lot easier to introduce yourself to new people and makes you more approachable.
Wear a company uniform or matching clothing – this will make it easier for job seekers to spot who is working at the booth.
Stand, don’t sit – It’s more inviting and natural to communicate with a person while you’re both standing.
Don’t be afraid to leave the booth to entice people passing by to check out your company. They may not be aware of you or what your firm does, so have a 30 second pitch prepared to inform potential employees about the business and the opportunities that are available at your company.
You can be a little more informal at job exhibitions, this isn’t an interview, recruiters and job seekers are trying to reach the same ultimate goal.
Store potential CVs away carefully, mark down people you were impressed by and add a simple note about the person on the resume they hand you. This will make it simpler to remember who the person was.
Don’t eat at the booth or have your head down texting on your smartphone. This makes a really bad impression.
Always ensure there’s a least one person at your stand at all times. Walking past an empty booth looks awful and you could be letting the perfect employee slip through your fingers.
After the Jobs Expo is finished, follow-up and get in contact with job seekers you were impressed with and reply to any inquires about your company.