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LinkedIn is the world’s leading professional networking site. It’s a goldmine for businesses, professionals, and job seekers alike, connecting them to like-minded people, influencers, potential clients and employees, and opening up limitless opportunities. It goes without saying, then, that having a good profile is essential for any business or professional looking to maximize the potential of LinkedIn. In this article, we’ll design 10 strategies that will help you stand out from the crowd and maximize your presence on the platform. It won’t be easy, but with a little hard work, dedication, and consistency, you can see the results that you want in no time. So, without further ado, let's get started!

Optimize Your Profile

Your profile is the online equivalent of a first impression. Therefore, it's important that your LinkedIn profile looks aesthetically-pleasing, encourages others to read more and ultimately portrays the right impression of you and your business. Make sure your profile is completely filled out. This includes a professional-looking headshot, an appropriate cover image, and a detailed summary of who you are and what you do. Additionally, use keywords in your profile to make it more discoverable when people search for related terms. Also, review and update your profile regularly to ensure no out-of-date information is available.

Create Engaging Content

Content is the currency of LinkedIn and creating engaging content is one of the best ways to drive conversations, build relationships, and put yourself in front of a relevant audience. Long-form posts are a great way to share your knowledge with the LinkedIn community. Not only do they tend to perform better, but they also keep readers engaged as they contain more information. Keep the content you post relevant to your industry and up-to-date with the latest trends, and use visuals and multimedia wherever possible to grab attention and keep readers interested.

Network Strategically

One of the most powerful aspects of LinkedIn is the vast network of professionals it has to offer. To benefit from it, you need to strategically network with the right people and connect with influencers in your field. Start by utilizing the “People you may know” feature to find relevant connections, then join groups related to your industry and get involved in the conversations. Proactively reach out to people who you're interested in connecting with and make sure you have an effective approach to build meaningful relationships.

Make Use of Your Company Page

Company pages are the perfect way to introduce your business to the LinkedIn community and create a dedicated presence on the platform. Create a page for your business and make sure it's kept up to date with your latest events, news, and product releases. Additionally, regularly post updates to keep followers informed and engaged. Make use of the “Follow” button to build your audience and invite connections to follow your page for regular updates and insights.

Track and Analyze Your Performance

Analyzing your profile performance is essential if you want to make the most of your presence on LinkedIn. Monitor your profile to get an understanding of how your content is performing and where you can make improvements. The “Insights” tab is an incredibly valuable tool in tracking views and engagement levels, and it can provide invaluable insights into audience preferences and key topics of discussion.

Use LinkedIn Ads

If you want to benefit from the full suite of features available on LinkedIn, then using LinkedIn ad campaigns is essential. Understand the different ad types available and position your ads accordingly. Set goals and objectives for your campaigns and develop a budget that takes into account the size of your audience and the campaign duration.

Leverage Endorsements

Endorsements are a great way to increase visibility and raise awareness of your profile. Reach out to colleagues and ask them to endorse you for the skills that they have worked with you on. As a gesture of good faith, reciprocate their endorsements.

Participate in Discussions

Engaging with people in discussions is an effective way to showcase your expertise and become a thought leader in your field. Join existing discussion groups or create your own, then get involved in conversations and share your insights and knowledge.


If you want to benefit from the potential opportunities of LinkedIn, then following the above strategies is essential. From optimizing your profile to leveraging endorsements, each strategy is key in ensuring your profile stands out from the competition and you become the professional that you set out to be. Through hard work, dedication, and consistency, you can gradually improve your presence on the platform and maximize the potential of this professional networking tool.

Making the Most Out of Your Summer Job Search

After a long, cold winter, setting goals for your summer job search is key to having the right attitude. As summer roles around, it’s time to take advantage of the unique opportunities that come with a summer job search. By taking control of the job search process, you can ensure success by staying organized, networking, and sprucing up your resume. Additionally, interviews, follow-up, and researching companies will help you stand out among the competition.

Get Organized

When it comes to job searching, the importance of having a plan is key. Setting goals with specific timelines gives you a certain direction to strive for. By being aware of all the different job search resources available to you, you will know exactly what steps to take. Once you become acquainted with the resources out there, you can create a personalized job search plan.

To stay organized, consider utilizing job search assessment tools that can itemize your skills and experience, aid in research, and guide you through the job search process. Additionally, you can stay organized by tracking the contacts you make, as well as the companies to which you’ve applied. Once you have a plan, the process of landing a job becomes much more seamless.


When searching for a job, you should always tap into your current and potential network of family and close friends. Ask those in your network if they know of any potential job openings and if they would be willing to provide a reference for you. Take full advantage of social media platforms such as LinkedIn to make connections with professionals in your desired field.

Although reaching out solely through the internet might be enough, you should also reach out in person. Attending job fairs is one of the most effective ways to network. With job fairs, you have the opportunity to establish connections in a more personal setting, as well as hand out resume that you have prepared.

Enhancing Your Resume

It’s essential to ensure that your resume stands out from the competition. To do this, tailor your resume for every specific job, making sure to highlight the skills that make you well-suited for the position. If possible, include your unique accomplishments, awards, and any student or work groups you’ve been a part of. Try to be creative in your delivery, stand out, and emphasize your qualifications.

Beyond your skills and accomplishments, make sure your resume uses the most current design and format. If you’re uncomfortable with designing your own resume, there are a variety of professional-grade online tools that can assist you in creating the perfect resume. Keep in mind the key components of a successful resume, including a clean design, job descriptions, active verbs, and accurate representation of your educational background and work experience.


When you get that call for an interview, be sure to truly prepare and practice your responses to commonly asked interview questions. Additionally, think about your own questions to ask the interviewer in return. Having thoughtful questions will demonstrate your initiative and interest in the job.

Though just as important as a successful interview is choosing an appropriate attire. Avoid making statements with bold colors or patterns that could potentially detract attention away from your qualifications. Opt for a more conclusive look such as neutral colors, slacks and blouses, or darker shades in sweaters.

Before an interview, it’s vital to research the company you’re applying for since this will show your interest and passion for the company. Being familiar and knowledgeable with the company’s values, goals, and customer base will help you to stand out and may result in getting hired.

Follow Up

Once the interview is over, make sure to take the initiative to send a personalized thank-you note to the interviewer. This will demonstrate competence, courtesy, and your willingness to go the extra mile. Additionally, keep an updated list of all the applications that you’ve sent with a record of the follow-up communication. After your applications have been received, don’t hesitate to contact potential employers within a week to check on the status of your application.


All of the tips and advice offered throughout this article combine to form a successful job search. Overall, making the most out of your summer job search starts with goal setting and staying organized. Through networking, sprucing up your resume, nailing interviews, and follow up, you can ensure that you make the most out of your summer job search. After going through the essential steps throughout the job search, you are on your way to finding your perfect summer job.

After a busy spring 2023, Jobs Expo is taking a break. However, the team will be hitting the road again in autumn. First stop will be Leisureland Events Centre, Salthill for Jobs Expo Galway. Check out all our upcoming 2023 dates right here.

Jobs Expo kicks off at Thomond Park this Saturday. This is our first careers fair in Limerick and we can't wait. Kerry Group will be one of the many diverse employers looking to hire on the day. You can chat with their recruitment team between 10am and 4pm inside the Thomond Suite. Register for FREE ADMISSION here.

About Kerry Group

50 years ago, they started on their journey from a small dairy company to a global multinational. Without their people, they would not be where they are today. Kerry Dairy Ireland is Kerry Group’s UK & Ireland dairy related business which includes their Dairy & Nutritional Ingredients businesses, Agribusiness and Dairy Consumer Foods business. With a revenue in excess of €1bn per year, it is one of the world’s leading dairy businesses. With their strong dairy heritage and deep-rooted connection to their 3,000 milk suppliers, right through to the portfolio of innovative and high-quality brands, the dairy business has a unique and compelling proposition for both consumers and customers.

In Kerry they benefit from the knowledge of their colleagues who bring a diverse range of cultures, backgrounds, lifestyles and experiences. One team fostering an inclusive culture that, above all, inspires food and nourishes life. One culture where everyone brings their unique perspectives and experiences to help make them better, together. They're committed to nurturing an environment of positivity and inclusiveness, where everyone can be at their best, both personally and professionally.

Kerry Group's recruitment, selection and assessment process are based on the skills and competencies of the specific roles and based entirely on merit. They're committed to and value Diversity and Inclusion in all recruitment processes within Kerry and do not discriminate based on gender, race, class, economic status, ethnic background, sexual orientation, age, political beliefs, marital status or any other protected characteristic.


This Saturday Jobs Expo Limerick will feature a diverse range of industry leading employers. Their recruitment teams will be available to discuss their latest job opportunities and take CVs from 10am until 4pm at Thomond Park. Robbie Kane will be speaking with exhibitors throughout the day, learning more about the career opportunities available. Don't forget to register for FREE ADMISSION right here.

About Robbie Kane

Robbie has worked in media the last thirteen years having been a Presenter on Dublin's Q102, a Reporter on Classic Hits (formerly 4FM) predominantly for the Niall Boylan Show, and sporadically Presenting / Reporting also with Radio Nova and FM104!

At present he's working full time as a Roving Reporter with Dublin Live which entails him Interviewing people on their Facebook page daily.

The following companies and schools will be exhibiting this Saturday at Jobs Expo Limerick:

We are delighted to welcome Sensori Facilities Management to Jobs Expo Limerick on June 10th at Thomond Park.

Sensori Facilities Management will be looking to recruit throughout the day from 10am-4pm and are keen to meet and discuss your future career.

Don't forget to register for FREE ADMISSION to all exhibitors, live seminars and Career Clinic on the day.

About Sensori Facilities Management

Sensori Facilities Management provide innovative services in Facilities Management and Project works across multiple sectors. They offer a full range of complete packages, customised to suit the individual needs of each of their clients. They are the leading provider of hard FM services across Ireland.

Their breadth of expertise and skillsets set them apart from competitors as they customise their approach to suit every client. Furthermore, their group are unique in the marketplace as they possess the ability to design, construct and maintain buildings.

In light of their ongoing expansion and upcoming project works, Sensori FM are now recruiting for a range of positions to include electrical trades, mechanical trades and commercial roles amongst others. For more information, please visit


We are delighted to welcome new exhibitor, SHR Group, on board our Jobs Expo Limerick line-up of exciting employers. Their recruitment team will be hiring between 10am and 4pm at Thomond Park on June 10th. Register for your FREE TICKET here.

Who are SHR Group?

SHR Group unites pioneering hotel technology and marketing services to put the power back in the hands of hoteliers. They deliver solutions through a complete eco-system of tools and services that maximize guest success and value at every touchpoint. Their platform brings the full stack of booking and revenue tools together for the first time, from acquisition to booking, check-in to post-stay follow-up and loyalty, whilst maximizing revenue every step of the way.

These services are then rocket boosted by the platform’s real-time learning and insight, enabling smarter prediction, tailoring and optimization of every guest interaction. More than 2,000 hotels around the world rely on SHR Group’s product suite to optimize their channel mix, personalize guest experiences and maximize revenue and profitability.

The platform deploys deeply integrated, cloud-based software, built in an open API-first framework that reduces cost, time and development work. Headquartered in Houston, they are a global business with offices in Barcelona, Singapore and Limerick.

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