TUI is one of the world’s leading tourism groups. The broad portfolio gathered under the Group umbrella consists of strong tour operators, 1,600 travel agencies and leading online portals, five airlines with around 150 aircraft, over 400 hotels, 16 cruise liners and many incoming agencies in all major holiday destinations around the globe. It covers the entire tourism value chain under one roof. This integrated offering enables us to provide our 27 million customers with an unmatched holiday experience in 180 regions. A key feature of our corporate culture is our global responsibility for economic, environmental and social sustainability.
TUI Musement is also another part of our business pioneering digital transformation, with a unique Digital Platform+ business model that combines a state-of-the-art scalable digital platform, with local service delivery. In 2019, TUI Musement employed 9,000 people and generated a turnover of 1.2 billion euros, serving over 14 million guests. This included carrying out over 25 million transfers and selling more than six million tours and activities.
We want to impress our guests not only in our variety of experiences, but also in the way they can get in touch with us. Our aim is to give our customers the choice of communications channel that best suits their individual needs – be it a call to the TUI Experience Centre, personal advice from the travel agency and the TUI Rep on site, or digitally via our website or our app, the TUI Digital Assistant. You can reach us from anywhere, at any time of day or night. By collecting the data at each point of contact, we are able to get to know our guests better and therefore offer them more individual offers tailored to their preferences and wishes