Irish consumers spent in the region of €3.7 billion online in 2012. Unfortunately, almost three-quarters of that sum went to websites based outside of Ireland. To help maximise the potential of their online presence, Google has announced that it will hold a series of free admission breakfast briefings to help Irish businesses understand how they can benefit from developing more competitive online strategies.
The breakfast briefings will begin on Friday, February 21 and continue on a monthly basis thereafter. The series will cover all things digital and will take place in Google’s European HQ on Barrow Street in Dublin.
‘Ireland is one of the fastest-growing online retail markets in the world with 60 per cent of Irish adults shopping online,’ said Cera Ward, country manager, large customer sales, Google Ireland.
‘We want Irish businesses to be in a position to sell to Irish consumers and reclaim revenues that have been going to overseas websites.
‘We work on a daily basis with Europe’s top businesses, on digital innovation and making the internet work for your business. We know what is required to succeed online so we’ve developed a digital curriculum for Irish businesses that will cover all aspects of digital innovation for the online market in Ireland. It is possible to learn all about digital and these events are a must for any Irish business wanting to learn how to grow in this space.’
The idea of the breakfast briefings has clearly sparked much interest, with the first briefing already being booked out. However, registrations will open in early March for the second in the series (which will take place on 28 March) and will cover the subject of website usability.