Don’t miss your chance to meet Market Resource Partners. They will be joining Jobs Expo on 22 October in Dublin.
MRP is a global provider of marketing intelligence, software, and services. For over 13 years, clients have relied on MRP to drive pipeline and deliver the insights needed to more effectively sell to their key target markets. MRP’s Delta Marketing Cloud combines predictive intelligence with integrated marketing tactics to deliver closed-loop marketing programs generating industry leading ROI and conversion. MRP has 12 offices and covers 100 countries around the globe and is a wholly owned subsidiary of the FD Group, PLC (LSE: FDP).
Market Resource Partners advanced Delta Marketing Cloud
Market Resource Partners offers Delta Marketing Cloud. This innovative platform offers a powerful integration of data, software and services. Therefore, it gives companies an edge in identifying, engaging and driving sales prospects.
Delta Marketing Cloud uses MRP’s Delta Prelytix. Prelytix analyses billions of companies’ buying-intent sessions. It creates profiles of what buyers are looking for. In addition it includes their location, the company size and industry. Prelytix combines this information with internal web logs, previous buying behaviour and MRP’s voice-verified intelligence. This scores prospects. It also reveals what stage of the buying journey these prospects are in. As a result, Prelytix offers more accuracy than any other predictive analytics platform available. This enables marketing groups to identify and nurture prospects in real time before they even talk with a sales rep.
Furthermore, MRP’s Delta Interactive module pushes the right content to the right prospects at the right time, based on what Delta Prelytix uncovers. This is seamlessly integrated into the Delta Marketing Cloud. High impact direct mail, white papers, case studies, videos, webinars and also other marketing collateral are delivered to prospects, guiding them to a client’s sales team.
MRP uses proprietary technology and advanced algorithms to help companies execute B2B programmes with precision. Consequently, clients rely on MRP to deliver the insights they need to sell more effectively to their key target markets.